Advanced Wayfinder App – Al Madinah Smart City

العربية

Smart City Playbook

Tourism

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Advanced Wayfinder App

‘The Wayfinder App’ enables a convenient, accessible, and handy indoor navigation using beacon technologies. As the city aims to receive more than 30 million visitors by 2030, and given its continuous development and expansion, the need to guide visitors across buildings and physical environments increased.

Through the app, users will be empowered to enhance their experience of surrounding spaces through augmented reality, giving them an exceptional glance at the city’s offerings and services.

KEY

CHALLENGES

Visitors have limited access to high-quality, scalable, and flexible city resources and services

Visitors lack smart navigation tools, accessible tour guiding, and effective communication

KEY EXPECTED BENEFITS

Easy and Timely Movement

Visitors will be able to navigate easily and more quickly compared to traditional wayfinding solutions

Organized Traffic

Visitors can access real-time information on traffic in place, allowing a more organized flow of visitors in key locations such as religious sites or malls

Business Growth

Businesses will better reach out to visitors and residents through enhanced wayfinding, creating better engagement and increased purchases of goods and services

ALIGNMENT TO SMART CITY OBJECTIVES

Pleasant

Personalized

TARGET USERS

Tourist

Resident

Business Traveler

Pilgrim

Explorer Pilgrim

Tour Guide

Travelers with Special Need

USE CASE

JOURNEY

Nora is a first-time visitor to Al Madinah from the UK. Being on a solo trip and speaking her native language only, she needs proper guidance to navigate through her visit to the Prophet’s Mosque.

Thanks to the Advanced Wayfinder App, she gets the guidance needed through her visit of the Mosque and gains an advanced understanding and experience of the Mosque’s history, cultural value, and information.

The AR-based navigation also enables Nora to find her away in surrounding areas to the Mosque and get insights about the city’s offerings.

POTENTIAL SERVICE FEATURES

Indoor navigation

Outdoor AR navigation

Contextual live view

City points of interests

NFC or touchpoint-based navigation

KEY TOUCH POINTS

Mobile app

Website

Smart Wearables

City Signage

Smart Screen

Implementation
Timeline

Within 6 months

12 – 18 months

Over 24 months

Technology Commercial Viability

Currently commercialized

1 – 3 years to commercialize

5+ years to
commercialize

Regulatory Conduciveness

No New Policies and
Standards

Some Policies &
Standards to be
Introduced

Complex Policies to be
Introduced

Investment Requirement

Low

Medium

High

Use Case Ownership

Government Driven

Piloted by Gov. & Transitioned to Private Sector

Private Sector

Startups & Entrepreneurs

IMPLEMENTATION CONSIDERATIONS

Network and internet connectivity in indoor spaces

Supporting infrastructure for accurate indoor navigation

Confidentiality and security of indoor mapping information

POTENTIAL TECHNOLOGY SOLUTIONS

IN THE MARKET

Tourism

Use Cases

City Living Museum

Advanced
Wayfinder App

“Al Madinah Explorer” Digital Platform

City B2B Tourism Marketplace

Smart Airport

Smart District

Platform for Connecting City Residents with Visitors “Diyafah Al Madinah”

Digitally
Augmented Hosts

Rapid Deployable Accommodation System “Hayyak” Initiative

Responsive Crowd Management