Smart City Playbook
Transport & Mobility
Sector
Sector
Overview
Al Madinah’s transportation network is made up of 24,000 km of roads, 2 seaports, airports, and a train station connecting it with King Abdullah Economic City, Jeddah and Mecca. The high number of tourists that come to Madinah increases the need for a modern and efficient transport infrastructure, hence a modernization program and updated transport masterplan has been developed in 2020 to optimize the transport system within the region.
Transportation Contribution to Madinah GVA, 2018
~10,000
Employees in the
transportation sector
Key Sector Challenges Analysis
Number of Buses per Million Residents
Number of Road Fatalities, # per 100,000 population, 2012
Road provisions, km /1000 population
Over 1 million pilgrims visit Al Madinah during peak times and move to and from Al Masjid LA Nabawi, representing almost the entire city population
Key Observations
Although Al Madinah is planning to introduce a rapid bus system, public transportation adoption across the general public is very low to date
Road fatalities are a major issue in the city, due to unsafe driving and the lack of proper vehicles and pedestrians’ movement planning
Traffic congestion is high in the city center and on roads leading to the airports due to limited network capacity
Sector
Workshops
We facilitated an ideation session for the Transport & Mobility sector, focusing on our 13 personas.
Transport & Mobility
Use Cases
Smart End-to-End Parking Systems
Real-Time Responsive City Transport Infrastructure “Mubasher”
Predictive Road Maintenance
Car-Pooling and Sharing City Platform “Wasilni”
Assistive Technologies for Public Transportation
Driving School
of the Future
Urban Micro-Mobility Solutions Platform “Jawlat Al Madinah”
Move in Al Madinah Companion App
City EV Digital Hub
Explore Our Sectors
Healthcare & Wellbeing
A healthier population that is taken care of with proactiveness, responsiveness and quality.
Tourism
A seamless, pleasant, rich, and safe visitor experience across the City.
Environment & Agriculture
A sustainable living culture and conservation of resources to persist for future generations.
Transport & Mobility
A safer, more convenient, navigable, and accessible city.
Business, Industry & Logistics
An integrated, efficient and productive environment for business and industry to prosper.
Old Neighborhoods
The integration of Al Madinah’s old neighborhoods to Al Madinah’s thriving economic and social landscape and empower higher standards of living.
