City Living Museum – Al Madinah Smart City

العربية

Smart City Playbook

Tourism

Usecases

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City Living Museum

City Living Museum provides a unique interactive experience to visitors aimed at transforming the way they perceive cultural, religious and historical sites across Al Madinah.

Through the employment of cutting-edge technologies such as augmented and virtual realities (AR/VR), digital assistants, and mobile or kiosk-based platforms, visitors can engage with multiple interactive points and multimedia experiences, taking them on a time travel tour throughout Al Madinah’s rich history and culture.

KEY

CHALLENGES

Visitors are confined to religious activities and sites

Visitors lack smart navigation tools, accessible tour guiding, and effective communication

Visitors have limited access to high-quality, scalable, and flexible city resources and services

KEY EXPECTED BENEFITS

Transformational Tourism

Visitors will engage in exploring new horizons of Al Madinah besides the exceptional spiritual religious experience

City Branding

Officials will have a solid ground to promote the city brand and its historical and cultural assets through the platform

Monetization Opportunities

New revenue streams will be created through Taibah Living Museum such as ads, product placement, and access to merchandise and souvenirs

ALIGNMENT TO SMART CITY OBJECTIVES

Pleasant

Personalized

TARGET USERS

Tourist

Business Traveler

Resident

Tour Guide

Travelers with Special Need

USE CASE

JOURNEY

Leman, a Turkish tourist, is on a short visit to Al Madinah city. As she walks down the city streets, an interesting monument captures her attention.

Upon realizing its historical Islamic value, she becomes eager to explore more the cultural, religious and historical history of the monument. She heads to a Smart Kiosk nearby the historical site, and gains access to multiple options such as AR/VR tools, a link to a mobile application and digital assistants, among others, to explore information about the monument and its surrounding.

Leman selects the AR glasses from the kiosk and embarks on a time-travel tour across Al Madinah, listening to recordings and getting information about the sites and monuments around her while looking at 3D images through her glasses.

POTENTIAL SERVICE FEATURES

Immersive history experience

QR cultural guide

Interactive sessions and kiosks

Informative 3D holograms

Virtual event replication

AR city filters (Snapchat filters)

Tablets and smart glasses for rent

VR interactive media

Targeted offers and coupons

Informative multimedia via location-based AR

KEY TOUCH POINTS

Kiosk

Mobile app

Website

AR/VR

Tablet

City Signage

Smart Screen

Hologram

Implementation
Timeline

Within 6 months

12 – 18 months

Over 24 months

Technology Commercial Viability

Currently commercialized

1 – 3 years to commercialize

5+ years to
commercialize

Regulatory Conduciveness

No New Policies and
Standards

Some Policies &
Standards to be
Introduced

Complex Policies to be
Introduced

Investment Requirement

Low

Medium

High

Use Case Ownership

Government Driven

Piloted by Gov. & Transitioned to Private Sector

Private Sector

Startups & Entrepreneurs

IMPLEMENTATION CONSIDERATIONS

Service accessibility through personal mobile devices

Integration and participation of diversified data sources (e.g. hotels, restaurants, malls)

Policies and standards for data collection

Internet network coverage and connectivity across the city

Availability of continuous connectivity to monitor and track movements in real time and in a secure manner

POTENTIAL TECHNOLOGY SOLUTIONS

IN THE MARKET

Tourism

Use Cases

City Living Museum

Advanced
Wayfinder App

“Al Madinah Explorer” Digital Platform

City B2B Tourism Marketplace

Smart Airport

Smart District

Platform for Connecting City Residents with Visitors “Diyafah Al Madinah”

Digitally
Augmented Hosts

Rapid Deployable Accommodation System “Hayyak” Initiative

Responsive Crowd Management