Smart City Playbook

Tourism

Usecases

Digitally Augmented Hosts

The digitally augmented hosts will empower the hospitality sector with the right digital tools to enhance the capabilities of the workforce, allowing them to access data on the go and integrate with the city command and control capabilities. The importance of such augmented tools stems from the fact that   managing large-scale events is always powered by a dedicated workforce aimed at creating an organized, well-coordinated and customer-centric experience.

Since the city plans to accommodate for more visitors over the years, the workforce will be better equipped to plan, manage and respond to visitors’ needs, using technologies such as augmented reality, wearables, smart phones, beacons, NFC and kiosks.

KEY

CHALLENGES

Visitors have limited access to high-quality, scalable, and flexible city resources and services

Visitors lack smart navigation tools, accessible tour guiding, and effective communication

KEY EXPECTED BENEFITS

 Increased Quality

Visitors will receive better services that cater to their needs

Increased Productivity

Fieldworkers will be able to operate in a hands-free environment with the use of digitally augmented hosts, helping them increase their productivity on the ground

ALIGNMENT TO SMART CITY OBJECTIVES

Welcoming

TARGET USERS

Hospitality Staff

Hospitality Business Owner

Hospitality Business Manager

USE CASE

JOURNEY

Atif is a hospitality staff manager who is working at a hotel in Al Madinah city. As Al Madinah city is expecting an increase in the number of visitors in the upcoming years, he is willing to improve the efficiency and productivity of his staff to provide faster and higher-quality services to his guests.

After attending an augmented workforce training, he deploys tablets in the hotel to empower his staff with automated schedules to respond to guest’s requests, pushed notifications and analytics to understand and predict guests’ needs and preferences, and AR/VR solutions enabling staff to have 360 views on hotel operations and better manage them.

After 6 months of implementation, the hotel already measures the positive impact of the augmented hosts solutions, through service offering improvement, increased guest satisfactions, and increase in hotel rating on booking.com.

POTENTIAL SERVICE FEATURES

AR for contextual information

Automated  scheduling tablet

Digitally-generated personalized recommendations

Integration with city command center

Access to training resources



KEY TOUCH POINTS

Mobile app

Website

AR/VR

Implementation
Timeline

Within 6 months

12 – 18 months

Over 24 months

Technology Commercial Viability

Currently commercialized

1 – 3 years to commercialize

5+ years to
commercialize

Regulatory Conduciveness

No New Policies and
Standards

Some Policies &
Standards to be
Introduced

Complex Policies to be
Introduced

Investment Requirement

Low

Medium

High

Use Case Ownership

Government Driven

Piloted by Gov. & Transitioned to Private Sector

Private Sector

Startups & Entrepreneurs

IMPLEMENTATION CONSIDERATIONS

Availability of data in the required format along with information about data sources

Internet network coverage and connectivity across the city

Availability of continuous connectivity to monitor and track movements in real time and in a secure manner

POTENTIAL TECHNOLOGY SOLUTIONS

IN THE MARKET

Tourism

Use Cases

City Living Museum

Advanced
 Wayfinder App

“Al Madinah Explorer” Digital Platform

City B2B Tourism Marketplace

Smart Airport

Smart District

Platform for Connecting City Residents with Visitors “Diyafah Al Madinah”

Digitally
Augmented Hosts

Rapid Deployable Accommodation System “Hayyak” Initiative

Responsive Crowd Management