Smart City Playbook

Environment & Agriculture

Usecases

“Farm-to-Table” Transformation Toolkit

The “Farm-to-Table” Transformation Toolkit aims to transform the way agricultural businesses operate in the city by helping boost the local economy and support local farmers. Using the “Farm-to-Table” toolkit, farmers can set up and promote agritourism businesses, which in turn enable agricultural businesses to increase their revenues and reach new customers, both visitors and residents, by eliminating mediators. Farmers will be able to engage directly with consumers, resulting in a win-win situation where consumers get fresh and high-quality products at lower prices while farmers increase their revenues. These toolkits also help farmers create physical and digital spaces to showcase their products, market and promote them, and be part of a wider ecosystem of farms that offer this type of agritourism. Moreover, the toolkit allows farmers to connect directly with restaurants and points of sale, providing them with better access to local market.

KEY

CHALLENGES

Farmers are still using traditional farming methods, leading to inefficient production, misuse of resources, and lack of crop diversity

Farmers are not enabled with the necessary resources to effectively engage in farm-to-table process

KEY EXPECTED BENEFITS

Better Local Produce

The quality of local produce will increase

Growing Economy

The city will enjoy an increased economic activity

Less Cost

Consumers will get fresh and quality produce at lower prices

More Revenues

Farmers will enjoy increased profits, additional revenue streams, or new business ideas

ALIGNMENT TO SMART CITY OBJECTIVES

Prosperous

TARGET USERS

Farmer

Business Enablers

Resident

Tourism

USE CASE

JOURNEY

Fahad is a farmer who has recently taken over the business of his father. Inspired by his ambition and the various start-ups he knows about, he decides to try out his own business idea.

While browsing the internet, he comes across the “Farm-to-Table” toolkit that supports first-time agricultural entrepreneurs. He gets interested in the concept and downloads the app.

Through the “Farm-to-Table” Transformation Toolkit, Fahad can showcase, market and promote his products, while also taking part of a wider ecosystem of farms. This toolkit allows Fahad to connect directly with restaurants and points of sale, providing him with better access to the city’s local market.

Fahad continues working on his new business ideas, develop his preliminary business plans which he shares with advisors for feedback through the “Farm-to-Table” toolkit, and has also the opportunity through the app to further book meetings with brand agencies, marketers, experts, etc.

Three months later, Fahad has brought his business idea to life, a weekly box with 100% local products, tailored recipes for customers, zero packaging and smart tips to reduce food waste in homes. He was able to connect with consumers to market his product and increase its adoption, also providing promotions and discounts for first-time users.

POTENTIAL SERVICE FEATURES

Business-in-a-Box toolkit

Educational guidance and financial support

Personal account dashboard for performance monitoring

Incentives for environmentally compliant farms

Partnership network of private businesses and providers

Training for farmers on new technologies

KEY TOUCH POINTS

Website

Mobile App

Toolkit

Carriers

Virtual Consultant

Implementation
Timeline

Within 6 months

12 – 18 months

Over 24 months

Technology Commercial Viability

Currently commercialized

1 – 3 years to commercialize

5+ years to
commercialize

Regulatory Conduciveness

No New Policies and
Standards

Some Policies &
Standards to be
Introduced

Complex Policies to be
Introduced

Investment Requirement

Low

Medium

High

Use Case Ownership

Government Driven

Piloted by Gov. & Transitioned to Private Sector

Private Sector

Startups & Entrepreneurs

IMPLEMENTATION CONSIDERATIONS

Policies for water usage in private properties

Integration with smart home management systems

Regulations for seed imports

POTENTIAL TECHNOLOGY SOLUTIONS

IN THE MARKET

Environment & Agriculture

Use Cases

Smart Farming Solutions

Eco Digital Wallet

“Farm-to-Table” 
Transformation Toolkit

Sustainable Living Dashboard “Rasheed”

Zero Food Waste Platform “Ne3mah”

Smart Waste
Management

Central Farmers Community & Marketplace

Vertical & Community Agriculture

Smart Green Buildings

Interactive Connected Street