Smart City Playbook

Healthcare & Wellbeing

Usecases

Activity Finder App “Rafah App“


Rafah App, meaning well-being and prosperity in Arabic, is a single digital platform installed on smart devices, providing an end-to-end experience that enables browsing, booking and paying for different fitness and wellness activities and classes.

As the city aims to enable healthier options backed by proactiveness, responsiveness and quality, Rafah will connect visitors and residents with the available events, facilities and services that can help promote a more active lifestyle by leveraging the increasing reliance on smartphones. With simple steps, this app provides Al Madinah residents and visitors with a variety of classes, advanced booking and flexible cancellation policies with dynamic credit-based pricing, allowing users to find their needs at lower rates.

KEY

CHALLENGES

The general public are not targeted with awareness-raising tools and resources about health and wellbeing

The healthcare system is still reactive rather than proactive

KEY EXPECTED BENEFITS

Increased Activity

Residents will easily adopt a more active lifestyle

Healthier Lifestyle

City population will be at lower risk of chronic diseases, treatment and hospitalization

Happier People

Residents will enjoy increased levels of happiness and wellbeing

Growing Economy

The city will enjoy an increased economic activity

ALIGNMENT TO SMART CITY OBJECTIVES

Encouraged & Motivated

TARGET USERS

Resident

Public Health Department

Visitors

USE CASE

JOURNEY

Sereen is a university student majoring in computer science. She is outgoing and likes to stay fit, but as a student her budget is limited.

While browsing, she finds the Rafah App, which shows a variety of health and fitness classes in Al Madinah, including classes in a new yoga studio with discounted rates. She clicks through the link to read more about it and books a class.

Throughout the weekend, she goes back to the app to look for additional activities and finds out that a group of residents are organizing an outdoor yoga session in a park in the city for a small fee. She immediately clicks to confirm her attendance and joins.

POTENTIAL SERVICE FEATURES

Curated activity database

Customized payment methods

Personalized recommendations

Advertisement platform

Virtual classes platform

KEY TOUCH POINTS

Mobile app

Website

Sport Fields

Social Media

Sport Centers

Health Coach

Implementation
Timeline

Within 6 months

12 – 18 months

Over 24 months

Technology Commercial Viability

Currently commercialized

1 – 3 years to commercialize

5+ years to
commercialize

Regulatory Conduciveness

No New Policies and
Standards

Some Policies &
Standards to be
Introduced

Complex Policies to be
Introduced

Investment Requirement

Low

Medium

High

Use Case Ownership

Government Driven

Piloted by Gov. & Transitioned to Private Sector

Private Sector

Startups & Entrepreneurs

IMPLEMENTATION CONSIDERATIONS

Policies to manage data collection

Integration with various sport facilities and gym

POTENTIAL TECHNOLOGY SOLUTIONS

IN THE MARKET

Healthcare & Wellbeing

Use Cases

Doctors Digital Assistant “Tabib” (DDA)

Digital Life
Coach

Activity Finder App “Rafah App“

Al Madinah Health Directory

Mobile Deployable Clinics and Kiosks

Digital Ambulance “Nedaa”

Patient Companion App “Murafiq” 

Community
Platform “Jahzeen”

Al Madinah Health Research Hub

Elderly Assistive Technologies

Health Insurance Gamification