“Madenati” Loyalty Program enables MDA to further interact with the city’s residents and visitors by setting loyalty challenges and rewarding users for completing these challenges. The challenges may include the purchase of goods produced in Al Madinah, healthcare challenges, or challenges related to launching and expanding a business. The “Madenati” program will be location-specific and available in all city venues including restaurants, shops, touristic attractions, and sports facilities. It can be also directly linked to the users’ wearables or digital wallets. Upon purchasing an item or completing an activity, users will be given loyalty points across different tiers (basic, silver, gold and platinum). They can then exchange their points for various rewards or discounts. “Madenati” will also allow MDA to collect information on the behaviors of residents and tourists, enabling the generation of new use cases to develop Al Madinah Smart City and transform the city.