The Central Farmers Community & Marketplace enables farmers to connect with each other along with a wider community of experts, equipment providers, consumers and businesses, to offer agronomy advisory services, access to advanced farm equipment rentals, precision farming solutions and digitization enablement. As farmers are bound by the network of mediators and the lack of direct access to markets and end-consumers, farming becomes unattractive since potential revenues are lost among mediating players in the value chain. As such, the Central Farmers Community & Marketplace directly links between local farmers and consumers, ensuring that consumers get the highest quality products while farmers benefit from increased revenues. This platform can be also an opportunity for farmers to collaborate and exchange resources, thus reducing potential cost.