“Made in Al Madinah” is an e-commerce platform for products and goods hand-made in Al Madinah by people of the city. Since small traditional businesses are the core of Al Madinah’s economy, they heavily rely on the seasonal religious tourism to gain access to customers and promote their products that reflect the city’s history and culture. With the rise of e-commerce as a key driver for growth, “Made in Al Madinah” can be a valuable opportunity to help these businesses keep abreast of the modern era and develop a more sustainable path for growth. Through such a unified platform where city businesses can showcase their products, the city would be opening its small businesses to the country, the region and the whole world. Common tools such as payment gateways and logistics services can be also leveraged to standardize processes, ease implementation and reduce cost, eventually creating a self-sustainable platform that increases the visibility of Al Madinah’s small businesses to a wider community.