Move in Al Madinah Companion App – Al Madinah Smart City

العربية

Smart City Playbook

Transport & Mobility

Usecases

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Move in Al Madinah Companion App

Move in Al Madinah Companion App is a unified information platform for commuters across the city, providing them with real-time information on different public transportation modes. Since guidance, navigation and access to real-time data on public transportation is key for commuters to plan their movement across the city, the app provides users with updated trip schedules, different payment packages, and customized incentives for different types of commuters (i.e., visitors, students, persons with special needs), along with the potential maintenance schedules and a unified digital payment and loyalty program for users. These features will incentivize the local community to use public transportation more often and be continuously informed to plan trips more effectively and efficiently.

KEY

CHALLENGES

Current transport ecosystem lacks accessible and convenient multi-modal options

General public have limited access to data and information that enable contribution to evidence-based decision-making on transport and mobility issues

Authorities are unable to effectively manage and accommodate the seasonal and continual pedestrian and vehicle traffic across the city

KEY EXPECTED BENEFITS

Less Traffic Congestion

Public transportation will present a more feasible mobility option compared to the cost of car ownership

Public Transportation Adoption

A wider range of city residents will be encouraged to use public transportation

Limited Environmental Degradation

The number of vehicles on roads and their associated harmful emissions will decrease

ALIGNMENT TO SMART CITY OBJECTIVES

Reliable

Responsive

Interactive

TARGET USERS

Resident

Tourist

Commuter

Elderly & People of Determinations

USE CASE

JOURNEY

Zeinab is a tourist from Oman who is spending a few days in Al Madinah city with her husband. She is unfamiliar with the area but wants to experience different parts of the city whilst sticking to their budget, so she decides to try out public transportations.

She downloads “Al Madinah Companion App”, and the app provides the couple with real-time information about the different public transportation options with updated schedules and payment packages and incentives.

Zeinab browses through her options looking for tickets and chooses the ‘City Stroller’ package, which allows unlimited travel across the entire city for 5 days. She pays through Apple Pay and downloads the pass to her phone wallet. This way, she only needs to swipe her phone at the entrance of any public transport vehicle to enjoy the ride.

In that evening, Zeinab and her husband go to dinner 15 minutes away from their hotel. They allow the app to locate their current location and pin their destination and get recommended to use e-bikes, at a discounted price for first-time users. They both go to the docking station next to their hotel and enjoy a low-cost and fun ride.

POTENTIAL SERVICE FEATURES

Booking tickets and passes

Unified payment and loyalty program

All public transportation options available on one app

Offline and online view of timetables

Notifications on recommended routes and traffic updates

Points and variety of rewards

Personalized packages for different needs

KEY TOUCH POINTS

Mobile App

Website

Smart Screens

Smart Wearables

Implementation
Timeline

Within 6 months

12 – 18 months

Over 24 months

Technology Commercial Viability

Currently commercialized

1 – 3 years to commercialize

5+ years to
commercialize

Regulatory Conduciveness

No New Policies and
Standards

Some Policies &
Standards to be
Introduced

Complex Policies to be
Introduced

Investment Requirement

Low

Medium

High

Use Case Ownership

Government Driven

Piloted by Gov. & Transitioned to Private Sector

Private Sector

Startups & Entrepreneurs

IMPLEMENTATION CONSIDERATIONS

Consolidation of public and private parking inventories

Network and internet connectivity in indoor and underground spaces

Potential installation and integration of supporting infrastructure for outdoor parking spots

POTENTIAL TECHNOLOGY SOLUTIONS

IN THE MARKET

Transport & Mobility

Use Cases

Smart End-to-End Parking Systems

Real-Time Responsive City Transport Infrastructure “Mubasher”

Predictive Road Maintenance

Car-Pooling and Sharing City Platform “Wasilni”

Assistive Technologies for Public Transportation

Driving School
of the Future

Urban Micro-Mobility Solutions Platform “Jawlat Al Madinah”

Move in Al Madinah Companion App

City EV Digital Hub