The responsive crowd management initiative will enable the proactive monitoring of and response to crowds’ behaviors and movements in dense areas of Al Madinah city such as the areas around the mosques and religious sites, as well as the city center. As the city is growing with the ambition to host over 30 million visitors by 2030, the need to better manage crowd movements becomes essential to accommodate this ambition. This initiative will leverage digital technologies such as video analytics, facial recognition, AI and others to count the number of people at a specific time and location and provide decision makers and city planners with the right tools and actionable insights to increase crowd’s safety and security and better manage city resources and people movements around the city to enhance their experience and make it more pleasant.