Work in Al Madinah Digital Companion is a digital platform aimed at accompanying investors and entrepreneurs in their journey to launch their business in the city. In a digital world where ease of use, simplicity and personalization are essential, complexity and bureaucracy are no longer accepted. Not only have smartphones become essential part of the business-consumer relationship, but also at the heart of the way citizens engage with their governments. As such, and to eliminate the challenges that typically hinder starting a business in KSA, the “Work in Al Madinah ” digital platform will help guide investors and entrepreneurs through the process of doing business and better explain the country’s main regulations and requirements. By listing and gathering common and relevant documents in one place, the platform will grant investors a unified login to multiple government platforms and provide a digital assistant throughout the application process. Not only will investors be more attracted to invest in the city, but they will also enjoy a faster and frictionless interaction with the government. Powered by data and AI, “Work in Al Madinah ” will also act as an automated companion and advisor that facilitates touchpoints and reduces overheads required to start a business in Al Madinah.