Smart City Playbook
Environment & Agriculture
Usecases
Zero Food Waste Platform “Ne3mah”
The “Ne3mah” Platform, meaning blessing in Arabic, is aimed at realizing a zero-food waste by serving as a marketplace where private entities (i.e. homes and social gatherings) as well as commercial entities (i.e. restaurants, hotels, supermarkets, and bakeries) can offer their surplus of food to charities and people in need. Amid the high dependency on food imports, sensible consumption and mindful waste management are key for Al Madinah’s city’s food security given the poor adoption of sustainable habits across households and businesses. Al Madinah city, therefore, needs to minimize city-level food waste by connecting sources that have excess food supply with segments in need. Through “Ne3mah” platform, users are connected to stores, restaurants, and bakeries in their proximity, from which extra food is shared free-of-charge or purchased at reduced rates. The platform is backed by a logistics network to help connect supply and demand seamlessly through automated schedules.