Smart City Playbook
Tourism
Sector
Sector
Overview
Al Madinah is one of the holy cities in Islam, and a key destination for religious tourism. The city receives approximately 9 million visitors per year, with the goal to achieve an average of 25 million visitors per year by 2030 in alignment with the Kingdom’s Vision. The city benefits from both religious and non-religious attractions including Al Masjid Al Nabawi, Uhud Mount & Cemetery, the Khaybar fort, as well as its culture and nature offerings.
Expected Number of Tourists to Al Madinah, million visitors
Tourism Contribution to Madinah GVA, 2018
~50,000
Employees in the
tourism sector
Key Sector Challenges Analysis
Expected Number of Tourists to Al Madinah, million visitors, 2015
Other
Transport
Recreation
F&B
Accomodation
Shopping
Average Length of Stay, Days
Hotel keys current landscape, ‘000
Tourism Products Assessment Score,
over 4 (4=high satisfaction)
Hotel Distribution in Madinah by Stars
Key Observations
There is a lack of an integrated and seamless visitors’ experience which can capitalize on the rich topography and history of Al Madinah city
Historical and cultural offerings in Al Madinah city are not leveraged due to the religious tourism perception in Al Madinah
Capacity plans are being reassessed to accommodate the targets set forward
Sector
Workshops
We facilitated an ideation session for the Tourism sector, focusing on our 12 personas.
Tourism
Use Cases
City Living Museum
Advanced Wayfinder App
“Al Madinah Explorer” Digital Platform
City B2B Tourism Marketplace
Smart Airport
Smart District
Platform for Connecting City Residents with Visitors “Diyafah Al Madinah”
Digitally
Augmented Hosts
Rapid Deployable Accommodation System “Hayyak” Initiative
Responsive Crowd Management
Explore Our Sectors
Healthcare & Wellbeing
A healthier population that is taken care of with proactiveness, responsiveness and quality.
Tourism
A seamless, pleasant, rich, and safe visitor experience across the City.
Environment & Agriculture
A sustainable living culture and conservation of resources to persist for future generations
Transport & Mobility
A safer, more convenient, navigable, and accessible city
Business, Industry & Logistics
An integrated, efficient and productive environment for business and industry to prosper
Old Neighborhoods
The integration of Al Madinah’s old neighborhoods to Al Madinah’s thriving economic and social landscape and empower higher standards of living
